Contemporary and trend-focused womenswear & swimwear Design Director with over 15 years of experience in fashion design, illustration, concept design, trend forecasting, product development, management, and entrepreneurship. Strong ability to create, innovate, think critically, and lead teams. Passionate about the rapidly changing retail environment, sustainability, mentorship & community outreach, and the future of fashion.
Currently managing $1.5 Billion in annual volume across missy and plus sizes. Lead the design team for the #1 market share plus size brand! We are focused on brand elevation & developing on-trend assortments.
Currently managing $1.5 Billion in annual volume across missy and plus sizes. Lead the design team for the #1 market share plus size brand! We are focused on brand elevation & developing on-trend assortments.
Experienced in creating influencer collaborations such as Bar III x Zerina Akers and Bar III x Becca Tilley, and managing social media accounts including @bariii_rtw
Worked directly with President Obama on the Start Up America partnership.
Founded Zoë Damacela Apparel in 2005, which has been featured on all major news networks, Seventeen Magazine, TEDx, the Tyra Banks Show, Oprah’s Angel Network, C-Span, MTV, VH1, and more.
Skills:
Wovens, Knits, Swimwear, Adobe Suite (Illustrator, Photoshop, Bridge, etc), Procreate, Fashion Illustration, Screen Printing, Digital Printing, Virtual 3D Sampling (CLO & Browzwear), Merchandising, Garment Construction, Special Sizing (Plus, Petite, Curvy, Maternity), PLM Systems, Tech Packs, Influencer Collaborations, First Insights Testing, and Social Media.